Future Reality | About Us
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ABOUT US

Future Reality is a supplier of creative technology and services to the local film, broadcast television and post production industry.  We supply production systems for editing, content creation, digital intermediate workflow, and film resolution shared storage solutions.  Our services include system design, supply of hardware, software and peripheral equipment, installation and systems integrations, on-site training and full operational and technical support.

Knowledge

Future Reality has a formidable reputation as a supplier of great integrity within its extensive direct client base of postproduction and broadcast television facilities in Australia and New Zealand. The Future Reality brand is well known and trusted by the customer base, as representing quality and professionalism. We have a proven track record and philosophy of strong technical pre-sales and post sales support for the products we carry, and a commitment to our customer base that is second to none.  We know the customers, regularly supplying products to the majority of the mid to high end post production companies along the east coast of Australia, as well as pay tv providers and broadcasters.  We know and understand our customers business, they trust our judgement and follow our recommendations.

Systems Integration

A key strength for Future Reality is our systems design and integration services.  With decades of industry experience across technical and operational environments, we provide a range of consulting services including technical design and implementation, operation system and workflow design, construction and installation of equipment, and, on going technical support.  We provide a full turnkey systems service from design to construction including supply of all peripheral equipment, cabling and if required, building fit out, electrical and air conditioning.

Data Management and Archiving

As customers move from video centric workflow to data centric workflow, centralised storage, (NAS, SAN), storage management (HSM, near-line, offline), archiving, backup, disaster recovery and Media Asset Management become vital tools to every facility.  Future Reality has specialised in integrating high performance cross platform storage and networking with data management and robotic tape libraries to fully automatic archiving and backup.  We support several MAM systems from several manufactures to make sure we have the right fit in terms of functionality, features and cost of ownership for every business These tools are applicable for every application and every facility and form part of the principle offering to our customers.

Training

We take training more seriously than any other company in the region.  Through our sister company fxphd we have established a world class online training facility catering for industry professionals in editing and visual effects.  Future Reality has the advantage of having access to the fxphd resources as well as a pool of experience freelancers to provide advanced training programs directly to customers in the region.

Experience

From 1993 we pioneered the open system revolution as Discreet’s exclusive representative in Australia and New Zealand for over nine years setting a world standard for pre-sale, sales, technical support and training for the Discreet systems products.  We have continued to supply software based system technology solutions since that time, and have over 20 years experience with selling and integrating software based systems into post production facilities.

Support

Technical knowledge and support have been one of the strongest principles adopted by Future Reality since commencement of business.  We are committed to supporting our customers, it is paramount to the way we do business. Our future:care technical support program providing on-phone, on-line and on-site support under contract to a number broadcast customers in Sydney, and remote support to facilities outside the metro area.  We have a team of experienced technical staff in Sydney have many years direct experience in broadcast and IT systems across multiple platforms and operating systems.

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